FOR IMMEDIATE RELEASE
Eversource to Continue Title Sponsorship of
Hartford Marathon and Half Marathon Through 2019
2015 Eversource Hartford Marathon provided $13.6 million
in local economic value
February 1, 2016, Glastonbury – The Hartford Marathon Foundation and
Eversource announce the extension of the title sponsorship of the
Eversource Hartford Marathon and Half Marathon through 2019. The 23rd
running of the race takes place October 8, 2016, and is the third year of
Eversource's commitment to the premier Connecticut event, which provided
$13.6 million in economic value to the region in 2015.
"We're thrilled to continue our partnership with Eversource as we further
efforts to support local communities, charities and runners," said Beth
Shluger, CEO of the Hartford Marathon Foundation and Race Director of the
Eversource Hartford Marathon and Half Marathon. "Eversource is a great
partner with deep roots across the Northeast, a natural fit to support an
event that brings in people from across the US to experience the best of
Hartford and the surrounding areas."
"The Eversource Hartford Marathon has truly become a marquee event for the
state of Connecticut, bringing in millions of dollars in economic
development opportunity," said Tom May, Chairman, President and CEO of
Eversource. "Thanks to the incredibly hard work of the HMF team,
tens-of-thousands of runners, spectators and volunteers come together to
create one of the best marathons in the nation. We have enjoyed such
tremendous success over these past two years—it's why we proudly embraced
the opportunity to continue our partnership through 2019."
The 2015 event generated an estimated $13.6 million of economic value for
the area, according to a report by Witan Intelligence, Inc. Approximately
67,000 spectators, participants and volunteers visited the Hartford area
for the race, spending an estimated $9.1 million on lodging, shopping and
dining, which in turn, supported jobs and "indirect spending" on payroll,
goods and services, according to the report.
Support of youth fitness continues to be a priority of the Eversource
Hartford Marathon and Half Marathon. Approximately 2,900 children
participated in the event, between 2,400 students from 28 local schools
involved in the HMF FitKids in School program and race day's HMF FitKids' 1/4
mile, 1/2 mile and one-mile races $3,000 was donated to benefit local
student athletes on Windsor High School's boys track team, Tolland High
School's girls track team and the Weaver High School track program.
Thousands of runners are motivated to use the race to raise funds on behalf
of various charities and causes. Since the official charity program began
in 1994, more than $6 million has been raised for those charity partners
alone, which support community and philanthropic initiatives across the
region. In 2015, the 10-member Aiello Inspiration Team exclusively
featured runners involved in the event to benefit charity. More runners
are participating on behalf of charity than ever before.
Registration is currently open and more information about the Eversource
Hartford Marathon, Half Marathon, 5K and HMF FitKids events can be found at
www.HartfordMarathon.com, on Facebook at www.HartfordMarathon.com or via
Twitter at @runHMF.
About the Hartford Marathon Foundation
The Hartford Marathon Foundation, Inc. is a nonprofit organization founded
in 1994 to create and manage fitness events that inspire people to be
healthy and fit. Located in Glastonbury, Connecticut, the Hartford Marathon
Foundation organizes approximately 42 annual athletic races, including the
Eversource Hartford Marathon and Half Marathon, and training programs for
young runners. For more information, visit www.HartfordMarathon.com and
follow on Facebook at HMF Events, Twitter at @runHMFand Instagram at
HMF_Events.
About Eversource
Eversource (NYSE: ES) transmits and delivers electricity to 1.2 million
customers in 149 cities and towns and provides natural gas to 222,000
customers in 72 communities in Connecticut. Eversource harnesses the
commitment of its approximately 8,000 employees across three states to
build a single, united company around the mission of delivering reliable
energy and superior customer service. For more information, please visit
our website (www.Eversource.com) and follow us on Twitter (@EversourceCT)
and Facebook (facebook.com/EversourceCT).
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