FOR IMMEDIATE RELEASE
Skechers Performance Extends Partnership with
the Chevron Houston Marathon and Aramco Houston Half Marathon
Skechers Performance to Remain the Official Footwear and Apparel Sponsor
through 2019
HOUSTON (June 7, 2016) - The Houston Marathon Committee announced on
Tuesday a partnership extension with Skechers Performance, a division of
SKECHERS USA, Inc. (NYSE:SKX). With the new deal, Skechers Performance will
remain the official footwear and apparel sponsor of the Houston race
through 2019.
The new agreement provides Skechers Performance with a larger footprint at
the Memorial Hermann IRONMAN Sports Medicine Institute EXPO, located at the
George R. Brown Convention Center. The expanded booth space will allow
Skechers Performance to display additional footwear styles as well as
increase apparel offerings and provide participants with fun engagement
activities. Skechers Performance will also have increased marketing during
race weekend, which includes amplified brand visibility along the
racecourse and branding at the nearby Hilton Americas Houston hotel.
Furthermore, the company will have a presence at We Are Houston RunFest on
Discovery Green during race weekend, with consumer engagement and
giveaways.
"Partnering with Skechers Performance and working with their team over the
past three years has been an absolute joy, and we could not be more proud
to announce this extension," said Wade Morehead, Executive Director of the
Houston Marathon Committee and Houston Marathon Foundation. "The Skechers
Performance team does more each year to enhance the participant experience
at our event with improved products, strong customer engagement, year-round
event promotion, and first-class hospitality. We are truly excited to
continue this partnership."
Each year, the official Skechers Performance line includes footwear and
apparel to commemorate the Chevron Houston Marathon and the Aramco Houston
Half Marathon with customized logos and corresponding color pallets.
Additionally, Skechers Performance continues to support the Houston
Marathon Foundation by outfitting 100 children with performance running
shoes and tech shirts. The company will also design and provide the
finisher shirts and outfit official race volunteers, the race committee,
Hilton Americas Houston hotel staff, and the local ABC 13 news affiliate.
Skechers Performance will further support awareness of the race via print,
TV and digital marketing.
"Sponsoring the Chevron Houston Marathon has been a fantastic partnership,"
said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance.
"It's a high quality race and over the years we've been able to meet and
engage with countless runners to introduce our brand at a high level. We're
proud to continue our sponsorship with the Houston Marathon Committee and
be a part of the weekend event."
Registration is open for the January 15, 2017 Chevron Houston Marathon and
Aramco Houston Half Marathon and will remain open until all 27,000 entries
are sold. To learn more about the marathon and to register, visit
www.chevronhoustonmarathon.com.
About the Houston Marathon Committee, Inc.
Established in 1972, the Houston Marathon Committee, Inc. (HMC) annually
organizes the nation's premier winter marathon, half-marathon, and 5K. Over
250,000 participants, volunteers and spectators make Chevron Houston
Marathon Race Day the largest single-day sporting event in Houston. A
founding member of Running USA, the HMC is an IAAF bronze level event that
retained Gold Certification from the Council of Responsible Sport and was
awarded the AIMS Green Award for industry-leading sustainability
initiatives. Race Weekend generates over $50 million in economic impact for
the region annually. In 2016, the Run for a Reason Charity Program raised
$2.3 million, while the Houston Marathon Foundation supported youth and
community running initiatives. Televised annually by broadcast partner
ABC13, 2016 was the first time that the event was syndicated live
nationally and internationally on ESPN3 and the Longhorn Network. Host to
16 U.S. Half Marathon Championships since 2005 and the 1992 women's Olympic
Trials Marathon, the HMC also conducted the 2012 men's and women's U.S.
Olympic Trials Marathon.
For more information, visit www.chevronhoustonmarathon.com or call
713.957.3453.
About Skechers USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops
and markets a diverse range of lifestyle footwear for men, women and
children, as well as performance footwear for men and women. SKECHERS
footwear is available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more than 1,410
SKECHERS Company-owned and third-party retail stores, and the Company's
e-commerce website. The Company manages its international business through
a network of global distributors, joint venture partners in Asia, and
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America
and throughout Europe. For more information, please visit skechers.com and
follow us on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
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