FOR IMMEDIATE RELEASE
Contact: International City Racing
John Parks
562-728-8829
ICR and Premier Partnerships Team Up to Represent Marathon in Long Beach
LONG BEACH, Calif.--(BUSINESS WIRE)--July 22, 2004--
Premier Partnerships Named Exclusive Corporate Marketing
Representation Company for International City Racing and
the Long Beach International City Bank Marathon
Long Beach-based International City Racing is pleased to announce a new
multi-year affiliation with Premier Partnerships, an international sports
and entertainment sales and marketing firm. Premier will be the sole
provider of corporate marketing and sponsorship sales services to the
rapidly growing Long Beach International City Bank Marathon event.
Alan Rothenberg, Randy Bernstein and their team represent the very top of
corporate sports marketing in Southern California, says ICR CEO and Olympic
Gold Medalist Bob Seagren. "We are thrilled with the expertise,
relationships and creativity that Premier's high powered executive team
will bring to helping us partner with Corporate America to make the
marathon in Long Beach one of the premier running events in the nation.
Being the 20th Anniversary this year, we believe the Marathon is a very
strong property and Premier is the right organization to represent our
message to prospective corporate sponsors."
Premier was founded by sports industry veterans Alan Rothenberg and Randy
Bernstein. Together, Rothenberg and Bernstein have more than 50 years of
success on a global sports and entertainment level. Rothenberg spearheaded
soccer's rise in the United States, serving two terms as President of U.S.
Soccer, as Chairman of the 1994 FIFA World Cup and 1999 FIFA Women's World
Cup, and founder of Major League Soccer. Rothenberg is also the current
Chairman of the Los Angeles Sports Council and is also Chairman of the Los
Angeles Visitors and Convention Bureau. Bernstein has built a tremendous
reputation as one of the country's leading sports marketing executives and
has generated over $500,000,000 in corporate marketing partnerships
throughout his career in the NBA, FIFA World Cup, Major League Soccer,
Yahoo! and for other Premier clients.
"The Marathon in Long Beach is one of the untapped jewels in the national
racing community and we at Premier are excited to help ICR cement long-term
partnerships with leading and visionary companies across the country," says
Randy Bernstein, Premier President and CEO.
An estimated 13,000 plus competitors from across the nation and over 20
foreign countries are again expected to participate in the 20th Long Beach
International City Bank Marathon, Half-Marathon, Inline Marathon (both
professional and recreational division), Marathon Bike Tour and 5K Run /
Walk on October 10th. The Convention Center in Long Beach hosts the 2-day
Marathon Expo with over 30,000 expected to attend. The Marina Green is the
site of the Finish Line Festival on Oct. 10th with over 30,000 attending to
watch the participants complete the race. The event has by grown by over
20% each year over the past 4 years and is the premier Fall Marathon in
Southern California.
The revitalization of downtown Long Beach, California's fifth largest city,
has made it a national tourist destination and offers world-class
attractions, shopping and dinning. Long Beach has just hosted the highly
successful 2004 Olympic Swim Trials.
For more information on the 20th Anniversary Long Beach International City
Bank Marathon, visit the website www.runlongbeach.com or call 562-728-8829.
About ICR
Led by CEO and Olympic Gold Medalist Bob Seagren, International City
Racing, Inc (ICR) specializes exclusively in the development, management
and implementation of road racing, endurance and fitness events. ICR
properties include the Long Beach International City Bank Marathon and the
National Rivalry Run Series, (a series of 5K Fun Run between students,
alumni and fans of rival universities). In addition, ICR also provides race
management for other events including the Arden Energy Challenge 5K & 10K
on behalf of Arden Realty Inc., the largest commercial real estate company
in Southern California and the Dana Point Turkey Trot for the Dana Point
Chamber of Commerce. In its 27th year and with over 8,000 participants, The
Dana Point Turkey Trot is one of the largest Thanksgiving Day runs in the
nation.
About Premier Partnerships
Premier is an industry leader in highly specialized naming rights and
sponsorship sales representation services that are integral to all sports
or entertainment properties, events or facilities. In addition, Premier's
corporate consulting and sports investment services provide clients with a
competence level that creates a significant advantage over marketplace
competition in strategic positioning and negotiations. Their clients
include the National Basketball Association, MasterCard, Major League
Soccer, United Soccer Leagues, Jacksonville XXXIX, Rose Bowl Stadium,
Yahoo! and others. Further information is available at
www.PremierPartnerships.com.
For information on sponsorship of the Long Beach International City Bank
Marathon, call Premier Partnerships' Chris Pepe at 310-551-1777, ext. 13 or
Todd Parker at 203-557-3093.
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