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Press Release - Marathon Runner Endorphin Dude - 3/6/11

FOR IMMEDIATE RELEASE

                   Marathon Runner Wears Superhero Cape to 
                   Inspire Others to a Healthier Lifestyle 

     Michigan-based PowerCapes.com customizes capes for "Endorphin Dude"

Livonia, Mich. (March 7, 2011) – If you've ever watched or participated in 
a marathon, you've probably noticed runners in all types of name brand 
sportswear and gear. However, marathoner and San Francisco resident Tony 
Nguyen has created his own brand as "Endorphin Dude" by sporting a 
superhero cape, made and customized by Michigan-based PowerCapes.com.

Nguyen, 37, is passionate about running and about his brand.  He's even 
created his own blog, www.endorphindude.com, to describe his passage from 
living an unhealthy lifestyle of high blood pressure, high cholesterol and 
diabetes to being physically fit and medication-free.

"I thought I was having a heart attack two years ago," said Nguyen.  "It 
motivated me to start walking my dog a few blocks and then a few miles a 
day, to jogging and eventually to running marathons."

Nguyen shared that he never considered himself athletic and added, "I was 
the fat kid who always got picked last in PE, which is the reason I want to 
motivate and inspire others to live healthy."  For 2011, his goal is to run 
in 52 marathons.

"Someone gave me a cape as a gag gift," added Nguyen.  "I wore my first 
'generic' cape during a Rock 'N' Roll Half Marathon in Dallas last March. 
Later in the year, I connected with PowerCapes.com, which made me my first 
'Endorphin Dude' branded cape for the Rock 'N' Roll Marathon in Las Vegas 
this past December."  

According to Nguyen, the response from other runners and people on the 
sidelines was overwhelming. And, people are starting to recognize him now.  

"I'm more of a recreational marathoner.  I'm usually in the back of the 
pack, and I'm okay with this.  Let's just say that I won't be qualifying 
for Boston or the Olympic team anytime in the near future," said Nguyen. 
"Wearing a superhero cape helps me motivate other runners, especially those 
new to marathons, to get through those last few miles which can be the 
toughest."

During 2011, Nguyen plans to raise money for the Peninsula Humane Society 
in the San Francisco Bay Area, where he found his dog, a chihuahua and 
dachshund mix that helped him start leading a healthier lifestyle.  Anyone 
is welcome to donate online at 
www.firstgiving.com/fundraiser/EndorphinDude/chewbacca.

Owners of PowerCapes.com are pleased to share the "Endorphin Dude" story, 
because it demonstrates that superhero capes can be customized for children 
and adults.

"We've learned from our customers that it doesn't matter what your age or 
cause may be when you put on one of our capes," said Justin Draplin, 
managing partner of PowerCapes.com.  "People are immediately transformed 
into superheroes."

About PowerCapes.com
Headquartered in Livonia, Mich., PowerCapes.com makes and distributes 
superhero capes and accessories for children and adults worldwide.  All 
capes are made one at a time from thick, premium satin material with 
emblems and initials hand stitched on capes, shirts and blaster cuffs to 
ensure they never fall off during play or after being washed.  Capes fasten 
with a small Velcro closure for easy on/off wear. All products have been 
tested, certified and meet the standards for the United States Government's 
Consumer Product Safety Improvement Act (CPSIA).  For more information, 
call 313-454-1492 or visit PowerCapes.com. 

                                  ###

 

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