FOR IMMEDIATE RELEASE
Marine Corps Marathon Selects RainedOut for Text Message Alerts & Tip Line
Fourth largest marathon now prepared for swift communication with all
150,000 runners, spectators and others
LEESBURG, Va., September 28, 2010 – Omnilert®, LLC, maker of RainedOutTM,
the leading group communication service for sports organizations and
events, announced today a partnership with Marine Corps Marathon (MCM) to
be the event's group communication service and text message tip line
provider.
"A critical component to the successful execution of any Marine Corps
operation is the ability to communicate effectively with all those
involved," said Rick Nealis, MCM race director. "MCM runners, spectators,
and Marines will benefit from the introduction of RainedOut's text message
notification service."
MCM will use RainedOut's text message alerts to communicate with over
150,000 runners, spectators, staff, volunteers, vendors, medical personnel,
sponsors, media and others. People can opt-in with a standard cell phone
from anywhere before or during the event for on-the-go convenience.
Besides the text alerts, MCM plans to connect RainedOut with MCM's own
website, Facebook Page, and Twitter account. Once connected, a single
authorized user will be able to issue one RainedOut alert and
simultaneously update all other communication assets within seconds.
In addition to outward communication from race organizers, MCM will also
utilize RainedOut's new "uTip" inbound text message service for venues and
large events. uTip lets spectators and others send text messages to MCM
staff to notify them of relevant event-related activities. With uTip in
place, over 100,000 spectators become MCM's largest volunteer force.
"We are very excited to showcase all the new capabilities of RainedOut
including mobile opt-in, uTip, remote messaging, private group messaging,
and sponsored alerts," said Jim Fitzmaurice, director of user development
at RainedOut. "Brands that are vying for exposure to this elite group of
athletes and spectators can directly sponsor the alerts through MCM's
RainedOut webpage. Sponsored alerts enable MCM to offer RainedOut free to
the runners and fans."
To receive text alerts from MCM, text "MCM2010" to 70359 or go to
www.RainedOut.com/mcm and follow the brief on-screen instructions. To text
a tip to MCM, text "TIPMCM" with a brief message to 70359. There is no cost
to subscribe, receive or send alerts. Standard text message charges may
apply from your wireless provider. RainedOut does not sell user data to
sponsors or third parties and users do not receive unsolicited content.
Related image: www.RainedOut.com/media/MCM2010-image-high-res.jpg
About Marine Corps Marathon
Voted the best marathon for families, the Marine Corps Marathon honors the
dedication, sportsmanship and patriotism of its participants. Runners from
all walks of life participate in the largest marathon not to offer prize
money, earning the nickname as "The People's Marathon." The MCM is the
fourth largest marathon in the United States and the eighth largest in the
world. The 35th anniversary Marine Corps Marathon will be held on October
31, in Arlington, VA. Visit www.marinemarathon.com. No Federal or Marine
Corps endorsement of RainedOut is implied.
About RainedOut
Established in 2004 and used by 1,000s of organizations, award-winning
RainedOut is the leading group communication service for sports
organizations and events. This free sponsor-supported service enables
non-technical people to administer and send instant alerts to the entire
community for improved communication. It is used to cancel events, give
directions, recruit volunteers, and much more. As a Web-based service,
messages can initiate from a net-connected PC or from the field using a
standard cell phone. Through one simple interface, RainedOut instantly and
simultaneously broadcasts alerts to subscribers' mobile phones (via SMS
text message) and e-mail accounts, and to the organizations' own Web pages,
RainedOut Page, Facebook Page, and Twitter Account. To learn more, visit
http://www.RainedOut.com.
About Omnilert
Omnilert, LLC is the leading provider of unified mass notification systems
for better business continuity, emergency management, and routine
communication. The easy-to-use, self-service, Web-based system enables a
single person to communicate timely information to thousands of people
anywhere, anytime, on any device or service. The award-winning company's
3,000 clients include the U.S. Army, Boeing, Mazda, sanofi-aventis, Arizona
State University, Penn State, Marine Corps Marathon, YMCA, American Red
Cross, and UNICEF. Omnilert solutions are sold under the brand names
e2Campus, Amerilert, and RainedOut. The privately held company is
headquartered in Leesburg, Va., and at http://www.omnilert.com online.
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