FOR IMMEDIATE RELEASE
Marine Corps Marathon Redefines Runner/Spectator Experience with
Innovative iPhone App MCM and Partner Mobomo Debut RaceMate on iTunes
QUANTICO, VA (October 12, 2010) - The Marine Corps Marathon (MCM) announced
the release of an innovative new iPhone application that redefines the
marathon experience and deepens the race-day connection between runners and
spectators. Now available on iTunes, RaceMate, created by DC-based
developer Mobomo, integrates GPS technology into the MCM course map
providing exact locations to coordinate on-course runner/supporter link up
or, for faraway spectators, to monitor a marathoner's progress.
"For runners, locating family and friends along the course is almost as big
a challenge as running the MCM," said Marc Goldman, MCM
Sponsorship/Marketing Manager. "Getting into the precise location multiple
times to see a loved one run the MCM is the challenge for spectators.
Mobomo's amazing app bridges a huge communication void between runner and
spectator."
The $1.99 app is compatible with the iPhone, iPod Touch, iPad and Android
platforms. The first-of-its-kind app features live countdown to the MCM,
animated course map, interactive pace calculator and map locator for one
runner and spectator. An available upgrade for $2.99 features a multiple
runner tracking service.
"When designing RaceMate with the MCM, the Mobomo team talked directly to
runners, and asked them what mattered most on race day. Universally, they
pointed out the need to maintain deeper connections with their supporters,"
said Greg Roberts, designer of the app. "While there are many apps that
will train you how to run a marathon, RaceMate is the first app designed
specifically to enhance the communication between runners and supporters on
actual race day."
Market research conducted in August 2010 shows that 84 percent of runners
own a smartphone, and that 47 percent of runners will actually be running
with their smartphone, representing an unparalleled opportunity for
deployment of such a rich application.
"Mobomo has deep experience developing apps for all smartphone platforms,"
said Barg Upender, CEO of DC-based developer Mobomo. "We are delighted to
be able to enhance the running and spectating experiences through the
diligent application of technology and design."
Official split time and finisher data will be available on the MCM website
(www.marinemarathon.com).
For media information regarding the Marine Corps Marathon and other weekend
events, contact Tami Faram, Marine Corps Marathon Public Relations
Coordinator at 703-432-1840 or .
Voted the best marathon for families, the Marine Corps Marathon honors the
dedication, sportsmanship and patriotism of its participants. Runners from
all walks of life participate in the largest marathon not to offer prize
money, earning the nickname as "The People's Marathon." The MCM, sponsored
by Arlington County, Brooks, GE and Aetna, is the fourth largest marathon
in the United States and the eighth largest in the world. The 35th
anniversary Marine Corps Marathon will be held on October 31, in Arlington,
VA. No federal or Marine Corps endorsement is implied.
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