FOR IMMEDIATE RELEASE
Marine Corps Marathon Launches Website Redesign Today
Marinemarathon.comOffers Greater Accessibility for Runners and Spectators
QUANTICO, VA (Jan. 18, 2011) - The Marine Corps Marathon (MCM) is launching
complete redesign of marinemarathon.com today offering new navigational
tools, easily accessible information, a social media feature and rich
presentation of photos and videos.
The website redesign incorporates all MCM-organized running events
including the Marine Corps Historic Half marathon and the MCM Event Series
as well as everything for participants in "The People's Marathon" from
registration to training to the finish line.
"The new marinemarathon.com employs architecture of the best and most
informative websites and makes critical information absolutely user
friendly," says Marc Goldman, Marine Corps Marathon Sponsorship/Marketing
Manager. "The redesign really magnifies the Marine Corps Marathon's ability
to effectively be its own news service."
Marinemarathon.com 4.0 features multi-tiered folders offering one-click
access to the most information possible on the homepage.
"Runner research provided the MCM staff with suggestions to host course
maps and registration information more prominently on the site," says
Goldman.
"Additionally, new video segments under the banner of MCM TV will provide
runners with news, updates and announcements in an entertaining format."
The MCM's strong Facebook presence with over 20,000 fans warranted
additional space and will be included on the new homepage with a shadow
feed of event-related postings.
"The website serves as the Marine Corps Marathon's primary voice and evokes
the same organization and efficiency of the Marines during the MCM," says
Rick Nealis, MCM director. "As an event that prides itself on being at the
forefront of technology, the MCM has established a relatively high standard
for marathon websites with the launch of the new marinemarathon.com.
New mega-menus on the MCM website consolidate information into five areas;
Registration, Runner Info, Results, MCM Weekend and MCM Shop with adjacent
menus for the Historic Half and MCM Event Series.
"The redesign of marinemarathon.com is built on our propriety web
publishing tool that makes it incredibly user friendly for MCM staff to
maintain and update the site," says Eric McCue, general manager of Active
Network's Sports division, the company that provided the new site's complex
programming. "This ambitious and comprehensive redesign is a great example
of MCM's commitment to providing participants and fans with the best online
and overall event experience."
In 2007, the MCM launched a second website -- marinecorpshistorichalf.com
-- to highlight the inaugural Marine Corps Historic Half marathon and MCM
Event Series held aboard Marine Corps Base Quantico. The popularity of
these events over the past three years required increased event information
and a larger, more prominent online presence. MCM's new, comprehensive
website folds the Historic Half and MCM Event series into
marinemarathon.com.
For media information regarding the MCM, contact Tami Faram, MCM Public
Relations coordinator at or 703-432-1840.
Voted the best marathon for families, the Marine Corps Marathon honors the
dedication, sportsmanship and patriotism of its participants. Runners from
all walks of life participate in the largest marathon not to offer prize
money, earning the name, "The People's Marathon." The MCM is the fourth
largest marathon in the United States and the eighth largest in the world.
The 36th MCM will be held on October 30, in Arlington, VA. No federal or
Marine Corps endorsement is implied.
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