FOR IMMEDIATE RELEASE
Marine Corps Marathon Motivation Movie Premieres Online Registration Eve
Running Community Invited to View 7-minute Inspirational Film on
March 26 at 7 p.m.
QUANTICO, VA (March 25, 2013) - As tens of thousands of marathon hopefuls
prepare for the final countdown to the opening of registration for the 38th
Marine Corps Marathon (MCM), the event will host an online movie premiere
capturing emotion, energy and the majesty of the annual Marine
Corps-organized run held in the nation's capital. Would-be marathoners,
friends of the Marine Corps and those who support others on their upcoming
quest to complete the MCM are encouraged to view "The People's Marathon," a
highly impactful, seven-minute film being released on the MCM website on
Tuesday, March 26 at 7 p.m. Eastern, the evening before registration opens.
The video was produced by PCI of Alexandria, VA.
"For those planning to register and all those who have crossed under the
MCM arches, this film beautifully demonstrates the spirit of this event and
the fortitude of the amazing collection of individuals who participate
annually," says Rick Nealis, MCM Director.
With mastery of emotion, tears and grand celebration, "The People's
Marathon" profiles the athletic prowess, patriotism and soulful spirit of
many MCM participants including the avid runner and competitor; the
first-time marathoner; the war-wounded Marine; military spouses; U.S.
Marines and the motivated masses, who participate and spectate.
"PCI was honored to have the opportunity to produce "The People's
Marathon," says PCI President & CEO Robert W. Sprague. "Our staff was
touched by the emotion and majesty of this event, and by the stories of the
individuals we were able to profile in the video."
Registration for the 38th MCM begins on Wednesday, March 27 at noon,
Eastern. In 2012, the MCM sold out in record-breaking time of 2 hours, 41
minutes. The 38th MCM will be held in Arlington, VA and Washington, D.C.,
on Sunday, Oct. 27.
"The online premiere offers a unique and profound way to virtually
inaugurate this new community of runners from around the world, as they
initiate training for that special October day," says Marc Goldman, MCM
Sponsorship/Marketing Manager.
Through a partnership with SilverLine Athletics, digital video host and
manager of the MCM's online platform, "The People's Marathon" will be
available on the new MCM TV page of www.marinemarathon.com and on the
event's popular Facebook page.
"As digital video becomes increasingly prevalent, the MCM is taking the
lead within the endurance sports community to capture the event's spirit
with video," says Jayme Anne Goldberg, SilverLine co-founder. As an event
manager that inspires the national running community, SilverLine is proud
to unveil our new video playback technology across the MCM platform."
About the MCM: The Marine Corps Marathon (MCM) is the third largest
marathon in the United States and voted "Best Marathon in the Mid
Atlantic," "Best Marathon for Charities," "Best DC Race" and "Best Race to
Spectate." The MCM honors the dedication, sportsmanship and patriotism of
its participants. Known as "The People's Marathon," runners from all walks
of life participate in the MCM, which is the largest marathon not to offer
prize money. The 38th MCM, sponsored by Boeing, Brooks and GE, will be held
on October 27, 2013 in Arlington, VA and Washington, D.C. No federal or
Marine Corps endorsement is implied. For more information:
www.marinemarathon.com
About PCI: PCI is a marketing + creative agency based in Washington, DC
with regional offices in New York City and Nashville, TN. The firm provides
branding, communications strategy; market research, public relations,
crisis/reputation management, and social media strategy, as well as the
award-winning creation of video, graphic design, websites, digital and
interactive products, and live events. In business for more than 27 years,
PCI has won more than 150 industry awards for creative excellence. For more
information, case studies, and samples, or to request a meeting, proposal
or quotation, visit PCI's website at http://www.pcicom.com
About SilverLine Athletics: SilverLine Athletics is exclusively focused on
providing leading video hosting and playback technologies to endurance
industry businesses. The company centers its business practice on
cultivating long-lasting relationships to make endurance sports more
accessible to both a core audience and to a broader base of potential
athletes. For more information: www.silverlineathletics.com
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