FOR IMMEDIATE RELEASE
Marine Corps Marathon to Unveil New Website marinemarathon.com
to launch January 15
QUANTICO, VA (Jan. 14, 2016) - The Marine Corps Marathon (MCM) and the
creative design agency nclud, of Washington, D.C., are gearing to launch a
new and innovative website for "The People's Marathon" on Friday, Jan. 15.
The MCM website, www.marinemarathon.com has been completely
rebuilt enabling users to quickly obtain essential MCM event information
and enjoy greater ease when registering for the highly sought after running
events.
nclud, host and partner in design and construction of the new MCM website,
has developed a completely new user experience. The nclud team conducted
extensive research with recreational runners, marathoners and MCM
spectators to uncover insights and devise analytics that capture ways in
which these groups browse the site. In addition, nclud has created a custom
content management system for the new site.
The MCM's best-in-class site is not just about new navigation and
structure, it features Marine Corps inspired design elements in color,
texture and fonts and is evocative of the rich and inspirational 40-year
history of the event.
"The new site serves to not only inspire marathoners, but gets them to the
key information they need," says Maxim Leyzerovich, Senior Experience
Designer at nclud, "We conducted extensive audience research to understand
the runner mindset, while constantly validating our design decisions with
user testing. We're really excited to launch this beautiful experience and
get people to the starting line - and tell their stories after they
finish."
"The organizational excellence of the MCM has nicely translated to the new
website," says Rick Nealis, MCM Director. "The new design enhances the MCM
experience from registration through celebration."
In 2015, the MCM website welcomed 1,048,090 visitors and had 4.5 million
page views. The new www.marinemarathon.com contains mobile-friendly
capabilities adapted for the on-the-go runner and spectator.
Featured on the new website are the Marine Corps Historic Half and new
Semper 5ive (five miler), currently open for registration. Both the
Historic Half and Semper 5ive miler will be held on Sunday, May 15 in
Fredericksburg, VA.
About the MCM
Voted the "Best Marathon in the Mid Atlantic" and "Best Marathon for
Spectators," the Marine Corps Marathon (MCM) honors the dedication,
sportsmanship and patriotism of its participants. Also known as "The
People's Marathon," runners from all walks of life participate in the MCM,
the largest marathon not to offer prize money. The 41st MCM will be held in
Arlington, VA and throughout the nation's capital on Oct. 30.
#RunWithTheMarines
About nclud
Founded in 1998, nclud is a full service agency that has been around for
almost as long as the Internet itself. More than a digital agency its team
is known as unabashed agents of change. For more information visit,
www.nclud.com.
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