FOR IMMEDIATE RELEASE
Nissan Renews Title Sponsorship With ING Miami Marathon®
Health And Fitness Expo
Nissan North America will again partner with US Road Sports & Entertainment
Group of Florida to return as title-sponsor of the Nissan Health and
Fitness Expo presented by The Miami Herald and El Nuevo Herald, the
multi-faceted event that serves as a prelude to the ING Miami Marathon ® and
Half Marathon.
As part of the partnership, Nissan will serve as the official vehicle of
the ING Miami Marathon and Half Marathon® when the ninth edition of
South Florida's top running event is staged January 30, 2011.
"Nissan is excited to once again be the official automotive sponsor of the
ING Miami Marathon and title-sponsor of the Nissan Health and Fitness
Expo," said Jon Brancheau, vice president, marketing, Nissan North America.
"This partnership allows Nissan to connect with thousands of running
enthusiasts in a meaningful way and gives them the opportunity to not only
experience the new Nissan LEAF, but the many other vehicles in Nissan's
fleet that are a perfect fit for their healthy and active lifestyles."
More than 31,000 people attended the Nissan Health & Fitness Expo in 2010.
The Expo will again house more than 100 booths and interactive areas where
the public can obtain the latest in running shoes and apparel, free
samples, and listen to guest speakers provide tips for health, fitness,
training, and nutrition. Packet pick-up for all participants also takes
place at the Expo.
In addition to several vehicle displays, there will be other interactive
activities for consumers, including instant win games and merchandise
give-aways.
Tara Stiles, who will make appearances at the Nissan Health and Fitness
Expo, is a 'Yoga Master' for Nissan's 2010 Master the SHIFT program. The
program offers an inside look at what motivates Stiles and how she
maintains peak physical condition and good health. In addition to Stiles,
members of her team of fitness experts will provide frequent, exclusive
content empowering fitness enthusiasts to maximize their health and well
being. All Master the SHIFT content, including training tips, stress
management and food choices/preparation, will be delivered to the public
through a customized, multi-media Facebook page:
(www.facebook.com/mastertheshift).
"We are extremely proud to welcome Nissan back as the official vehicle for
the 2011 ING Miami Marathon and Half Marathon® as well as the title sponsor
of the Health and Fitness Expo," said Greg Laird, Managing Partner and CEO
for US Road Sports & Entertainment Group. "The ING Miami Marathon and Half
Marathon is quickly becoming one of the top running events not only in
Florida, but the entire United States . We are proud to show off the
entire Miami community in the unique way that only a marathon can -- on foot."
The ING Miami Marathon and Half Marathon®, South Florida's premier running
event, will be held January 30, 2011 with more than 18,000 runners racing
through the streets of downtown Miami, Miami Beach and Coconut Grove.
Cruise ships, neon lights, palm trees and plenty of spectators will line
one of the flattest, most scenic courses in the country. The ING Miami
Marathon & Half Marathon® has been ranked among the top 10 running
destinations by USA Today.
Registration remains open for both the marathon and half marathon
distances, as well as the Tropical 5K that takes place the day before the
marathon on January 29, 2011.
Call (305) 278-8668 or visit www.ingmiamimarathon.com.
About US Road Sports
US Road Sports & Entertainment Group, LP is a health and wellness company
dedicated to the production of world-class endurance events. The mission
of US Road Sports is to offer an unparalleled participant sports experience
that showcases host communities and endures as a deeply valued local asset
through events that are a part of the city's culture, identity and brand.
For each participant, US Road Sports strives to offer events that allow
participants of all skill levels the opportunity to improve their physical
and mental health and accomplish life-altering goals while having fun. US
Road Sports provides sponsors and municipalities highly effective exposure
to help maximize their presence and message in the community.
About Nissan
In North America, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. Nissan is dedicated to improving the
environment under the Nissan Green Program 2010, whose key priorities are
reducing CO2 emissions, cutting other emissions and increasing recycling.
More information on Nissan in North America and the complete line of Nissan
and Infiniti vehicles can be found online at www.NissanUSA.com and
www.infiniti.com.
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