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Press Release - Mississippi Blues Marathon - 6/28/07

FOR IMMEDIATE RELEASE
                                         Contact: John Sewell
                                                  (601) 664-5726

      Mississippi Blues Marathon Announced for January 5, 2008

Jackson, MS - The inaugural Mississippi Blues Marathon will be run in 
Jackson, Mississippi, on Saturday, January 5, 2008.  Event organizers 
anticipate at least 1,000 runners from around the country coming to the 
area to participate in the race, which will also feature a half-marathon 
race.  Blue Cross & Blue Shield of Mississippi is the title sponsor for the 
event.

"The Mississippi Blues Marathon is a perfect combination of the Blues 
heritage of Mississippi, and our commitment to a healthier Mississippi," 
said John Sewell, Director of Corporate Communications for Blue Cross & 
Blue Shield of Mississippi.  "We're excited about the positive impact of 
this race.  It will highlight our rich music history as well as the 
importance of a lifestyle based on proper diet and exercise, and it will 
showcase Mississippi to runners from around the country."

The marathon will start and finish in the historic Fondren district of 
Jackson, and encompass the downtown area, Flowood, and parts of north 
Jackson.  Efforts are underway to have the course certified as a qualifying 
course for the Boston Marathon.  

"We are hoping to attract some of the top marathoners in the country to 
this race," Sewell said.  "The course is challenging, and will require the 
best efforts of both seasoned and first-time marathoners."

In addition to the marathon and half-marathon races on January 5, a 
children's marathon is also planned.  Children around the state will be 
invited to run a total of 25 miles in the weeks leading up to the race, and 
will then have an opportunity to complete their "marathon" with a 1.2 mile 
run on January 5.  All finishers in the children's marathon will receive a 
finisher's medal.

To support its focus on the blues, event organizers will be donating a 
portion of the proceeds to the Mississippi Blues Commission, which exists 
to "promote authentic Mississippi Blues music and Blues culture for 
purposes of economic development."  

Additional details regarding the Mississippi Blues Marathon will be 
available soon at www.msbluesmarathon.com. 


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