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Press Release - Mount Desert Island Marathon - 9/17/09

FOR IMMEDIATE RELEASE

             180 Energy Drink, named title sponsor of the 
                     Mount Desert Island Marathon  

(MOUNT DESERT ISLAND, MAINE) - The Mount Desert Island Marathon (MDI) is 
pleased to announce that 180 All-Natural Energy Drink is the new title 
sponsor of the event, which is known for it's natural beauty. With the 
increasing consumer demand for all-natural products and the energy drink 
segment continually on the rise, 180 All-Natural Energy leads the category 
and breaks through the clutter as the first nationally distributed 
all-natural energy drink.

"180 energy drink also sponsors a running team so it is a natural fit to 
bring them onboard as our appreciated title sponsor," explained MDI 
Marathon race officials. Jeff Bockhorn,  team captain of the180 runners 
said, "We have people on our team that range from the Olympic caliber to 
the 'just finish' runners. One of our team-members, Mark Oppenheim, ran MDI 
last year and he raved about how tough and scenic the course was and when 
our team contacted race officials they welcomed us," explained Mr Bockhorn. 
"One thing quickly lead to the next and 180 All-Natural Energy Drink is 
thrilled to be named MDI's new title sponsor! We feel our product has a 
great synergy with Mount Desert Island and we are grateful for the generous 
partnership offered by this prestigious event and accepted by our company."  
Both Mr. Bockhorn and his wife, Joanne, will be running the MDI Marathon. 
When asked about his expectations, he quickly replied, "I'm not the 
competitive one on the team. I’ve never been to Maine, but I’d sure like to 
run next to the ocean."
 
180 All-Natural Energy Drink line features three distinctive products. 

180 Red, features the goji berry, which are nutritionally rich and have one 
of the highest antioxidant levels of any fruit.  Legend has it that ancient 
Tibetan tribes relied on goji berries to give greater energy levels and 
stamina, stimulate rejuvenation and increase spirit and optimism. 180 Red a 
refreshing blend of natural goji and cherry juices. The treasured goji 
berry, has been used by herbalists for over 6,000 years to increase stamina 
and fortify the immune system.

180 Blue, features the acai berry (pronounced ah-sigh-ee) has a subtly 
sweet berry and grape flavor, which is the result of the acai berry, red 
grape, and blueberry juices. Acai is an antioxidant rich berry that grows 
wild in the Brazilian Amazon and is considered to be one of the top super 
foods in the world. Acai is a small, dark, purple fruit from the palm berry 
tree. The acai berry is rich in poly phenols, B vitamins, minerals 
(particularly iron), fiber, proteins and omega-3 fatty acids.

180 Orange, is a luscious blend of natural orange juice combined with the 
exotic yumberry, a highly nutritious fruit known to help fight free 
radicals that has been harvested in China for over 5,000 years. Contains a 
natural form of caffeine called guarana.   

For more information or to become a retailer of 180 All-Natural Energy 
Drink, visit www.180.com

                            ###

 

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