FOR IMMEDIATE RELEASE
Award-Winning 'My Run' Sprints To Movie Theaters Nationwide For
Exclusive One-Night Event On March 31
Premiere Event Includes Q&A with a Real-life Forrest Gump
Broadcast to More than 500 Select Movie Theaters
Centennial, Colo. – February 22, 2011 – Together with Indiewood Pictures
and Destiny Pictures, NCM Fathom presents the award-winning and
critically-acclaimed documentary MY RUN in more than 500 movie theaters
nationwide for an exclusive one-night event on Thursday, March 31 at 7:00
p.m. Narrated by Academy Award® winner Billy Bob Thornton, MY RUN is the
inspirational story of Terry Hitchcock, the 57-year-old widower and father
who ran from his home in St. Paul, Minn. to the opening ceremony of the
summer Olympics in Atlanta, Ga.
This powerful and uplifting event takes audiences along with Hitchcock as
he runs 75 consecutive marathons in 75 consecutive days. Together with his
son and support team member, Hitchcock will discuss their journey and share
a deeper look into the struggles of the 2,000-mile endurance test in a
pre-recorded Q&A following the documentary. Audiences will learn about the
emotional and physical toll on Hitchcock after the run – which has never
been discussed until this exclusive event.
Tickets to MY RUN Premiere Event are available at participating theater box
offices and online at www.fathomevents.com. For a complete list of theater
locations and prices, visit the web site (theaters and participants may be
subject to change). A portion of proceeds will benefit the LIVESTRONG
Foundation.
Presented in association with ACTIVE.com, LIVESTRONG and Life Time Fitness
(NYSE: LTM), MY RUN is a tale of two marathons: one began when Hitchcock's
wife died of breast cancer; the other when he set out on a journey to bring
awareness and a voice to the struggles faced by single parent families and
their children. Hitchcock ran in spite of freezing rain, unbearable heat,
chest pains and bone fractures. He didn't stop until he crossed the finish
line in Atlanta.
"I firmly believe human beings can accomplish anything they put their minds
to," said Hitchcock. "All they need to get started is someone to show them
it's possible."
MY RUN, directed and produced by Tim VandeSteeg and produced by Mark
Castaldo, will be shown in 514 select movie theaters through NCM's
exclusive Digital Broadcast Network.
"MY RUN is more than a documentary about Terry Hitchcock running multiple
marathons – it's a documentary about the daily marathons we all run in
life," said Dan Diamond, vice president of NCM Fathom.
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company
reaching U.S. consumers in movie theaters, online and through mobile
technology. The NCM Cinema Network and NCM Fathom present cinema
advertising and events across the nation's largest digital in-theater
network, comprised of theaters owned by AMC Entertainment Inc., Cinemark
Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other
leading regional theater circuits. NCM's theater network covers 170
Designated Market Areas® (49 of the top 50) and includes approximately
17,300 screens (15,700 digital). During 2009, over 690 million patrons
attended movies shown in theaters currently included in NCM's network
(excluding Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM
Fathom Events broadcast network is comprised of over 550 locations in 156
Designated Market Areas® (49 of the top 50). The NCM Interactive Network
offers 360-degree integrated marketing opportunities in combination with
cinema, encompassing over 40 entertainment-related web sites, online
widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI)
owns a 48.2% interest in and is the managing member of National CineMedia
LLC. For more information, visit www.ncm.com or www.fathomevents.com.
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