FOR IMMEDIATE RELEASE
NOVA, the Award-Winning Public Television Series,
To Premier "Marathon Challenge" on Tuesday, October 30
Boston, Mass. – A four-year working partnership between the Boston Athletic
Association and the producers of the public television series NOVA will
culminate with the premier of "Marathon Challenge" on Tuesday, October 30,
at 8:00 p.m. ET/PT.
"Marathon Challenge," produced by WGBH, Boston's PBS affiliate, explores
the transformation of 13 individuals as they train for the 2007 Boston
Marathon. The one hour program, which explores the physiological changes
that each runner undergoes during their training, culminates with the NOVA
team's participation in the 111th Boston Marathon on April 16, 2007.
The Boston Athletic Association granted NOVA access to the Boston Marathon
and waived the qualifying standards for the NOVA cast, each of whom was
making his or her marathon debut. Also, camera crews were permitted on
certain parts of the Boston Marathon course during the race to document the
progress of selected team members as they ran from Hopkinton to Boston.
"The opportunity for the Boston Marathon to be the setting for NOVA was one
the Boston Athletic Association heartily embraced," said Guy Morse,
Executive Director of the B.A.A. "NOVA is synonymous with excellence in
programming and education, and we know that 'Marathon Challenge' will
inspire viewers to consider their own health and fitness. We would expect
many of the show's viewers to establish participating in the Boston
Marathon as their ultimate goal. The educational component, which is at the
core of every NOVA project, combined with the potential audience we will
reach meant the B.A.A. was prepared to grant access which was previously
without precedent within our race."
NOVA is the highest rated science series on television and the most watched
documentary series on public television. NOVA has won every major
television award since it was first broadcast 30 years ago.
"Marathon Challenge" premiers on Tuesday, October 30 at 8:00 p.m. on WGBH
in Boston, and will be rebroadcast frequently in the upcoming weeks. Check
local listings for air times on PBS affiliate stations.
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