Press Release - New Year's Eve Marathon - 9/28/11

FOR IMMEDIATE RELEASE

    New Years Double Unveils The Weekend's Three Unusual Finisher Medals

Allen, Texas – Considered a unique running event on the national running 
scene, the New Years Double has unveiled its finisher medals. With a 
marathon, half marathon, 2-person half marathon relay, and a 5K offered 
both on New Year's Eve and on New Year's Day, there are multiple 
opportunities for runners and walkers to get active and take home a medal. 

All distances, even the 5K, each day receive a finisher medal. The medal is 
unique to the race day (New Year's Eve or New Year's Day) and the ribbon 
will highlight the participant's finish of their individual race event. It 
is highly unusual for any 5K (3.1 miles) race to give medals to those that 
complete the distance. Each day's medal is also 3" tall, larger than the 
averagefinisher medal found at North Texas distance races.

Participants who complete an event on both days will be given the New Years 
Double Challenge Plate in addition to their individual day's medals. 
Runners and walkers can do double 5Ks all the way up to double marathons 
(52.4 miles total) or any combination of distances in between. Each day's 
individual medal, when the ribbon is unclipped, will insert into the

Challenge Plate because of the flush-mounted magnets on each day's medal 
and on the Challenge Plate. The Challenge Plate is circular with a 4" 
diameter.

While people can register for only one day of the event, at over 400 
entries into the weekend of races, current registrations shows that the 
draw of the three medals is strong. 90% of entrants are registered for an 
event both days.

The New Years Double is a full weekend of run events. Two days of races, 
from 5K up to a marathon, at beautiful Celebration Park in Allen. This 
event will be Collin County's very first marathon. And by offering 
back-to-back days of marathons and half marathons, this puts Allen on the 
national radar for the distance running community. For the second year,
the 501(c)(3) Allen Parks Foundation is the primary beneficiary of the 
event. Each day's race is expected to draw over 1,000 participants and 
several hundred spectators and volunteers.

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