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Press Release - New Year's Eve Marathon - 12/14/11

FOR IMMEDIATE RELEASE

             New Years Double Partners with Cinemark Theatres 
                       for a Running Movie Screening

Allen, Texas – The New Years Double is happy to announce the addition of a 
special event to an already awesome weekend of events for its participants! 
Race participants will have the opportunity to enjoy a free screening of 
the movie Spirit of the Marathon on New Year's Eve. Through the telling of 
six stories of runners preparing for and facing the marathon, it becomes 
more than a sports movie; Spirit of the Marathon is an inspirational 
journey of perseverance and personal triumph that both runners and 
non-runners can embrace.

Cinemark Theatres is a proud sponsor of the New Years Double and committed 
to supporting a healthy lifestyle in its employees and the community. As 
part of that commitment, Cinemark will play Spirit of the Marathon on 
December 31st at 4 pm in one theater at its Cinemark Allen 16, located at 
Watters Dr and State Highway 121 in Allen, Texas.

This promises to add another fun element to the weekend as many 
participants, both local and from out of town, take on the challenge of a 
race New Year's Eve morning, followed by a race New Year's Day morning. 
It's a chance for runners to celebrate the active lifestyle together and 
get inspired for the run ahead of them the next day!

Details on how participants can grab up the seat tickets while they last 
are available on the race website. Cinemark is additionally supporting the 
New Years Double event by offering its Cinemark Allen 16 theater as the 
location for packet pickup Thursday, December 29th, and Friday, December 
30th.

About the New Years Double:
The New Years Double is a full weekend of run events. Two days of races, 
from 5K up to a marathon, at beautiful Celebration Park in Allen. This 
event will be Collin County's very first marathon. And by offering 
back-to-back days of marathons and half marathons, this puts Allen on the 
national radar for the distance running community. For the second year,
the 501(c)(3) Allen Parks Foundation is the primary beneficiary of the 
event. Each day's race is expected to draw over 1,000 participants and 
several hundred spectators and volunteers. In addition to Cinemark 
Theatres, the New Years Double is supported by two other major sponsors: 
Baylor Sportscare of Plano is the event's preferred sportscare provider, 
and Next Step Orthopedic is the event's preferred orthopedic provider. 
Through these three sponsorships, the event is able to support and serve 
the running community better. For more information on the event go to 
www.newyearsdouble.com.

About Cinemark Holdings Inc.:
Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the 
motion picture exhibition industry with 448 theatres and 5,096 screens in 
the U.S. and Latin America as of September 30, 2011. For more information 
go to http://www.cinemark.com.

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