FOR IMMEDIATE RELEASE
SIX GLOBAL COMPANIES COME TOGETHER TO SUPPORT ONWARD SHAY! BOISE MARATHON
Boise, August 8, 2016 - For the first time in the running world, six global
shoe companies will join together to support a new marathon in Boise, Idaho
to honor the memory of well-known runner Shay Hirsch.
New Balance, Saucony, Brooks, Asics, Adidas and Mizuno will support the
Onward Shay! Boise Marathon and Half marathon, a landmark decision
according to one top executive.
"Shoe companies are very competitive," said Tom Carleo, Vice President of
Running at New Balance.
This is a great opportunity for us to come together to honor Shay's
spirit."
Boise-native Shay Hirsch was a competitive runner and marathoner who died
of cancer in 2014. She was the wife of George Hirsch, former publisher of
Runner's World Magazine and Chairman of the Board of the New York Road
Runners-host of the New York City Marathon.
Runner's World Magazine editor-in-chief David Willey says the widespread
support is unusual. "Six major shoe companies are joining forces to sponsor
the race in Shay's memory. That is unheard of," said Willey.
Other Boise-based companies and foundations supporting the event include
Hewlett Packard, Micron Technology, KTVB, Saint Alphonsus Regional Medical
Center, Davies Moore, Perkins Coie, the Idaho Statesman and the J.A. and
Kathryn Albertson Family Foundation.
"This event is an amazing opportunity to honor Shay and promote our
wonderful city," said Roger Quarles, executive director of the Albertson
Family Foundation. "Boise is a special place full of remarkable people."
"We believe in the Onward Shay! vision, and we can see this event growing
and becoming a major signature event for the Boise area," said Doug
Armstrong, President and GM of KTVB News Group.
The race is expected to draw many of the top names in running, both past
and present. For more information about Onward Shay! Boise Marathon go to
www.onwardshay.com.
###
|
