For immediate release contact: JEN BURFORD
Carey O'Donnell PR Group
(561) 832-3231
MARATHON OF THE PALM BEACHES "SHIFTS INTO GEAR"
WITH PRESENTING SPONSOR PONTIAC-GMC
WEST PALM BEACH, Fla. (June 30, 2004) ¾ The Chamber of Commerce of the Palm
Beaches announced today that Pontiac-GMC has signed on as the official
presenting sponsor of the inaugural Marathon of the Palm Beaches.
Pontiac-GMC's vehicles, provided by the local Pontiac-GMC dealers, will be
featured at all events planned for the three-day race weekend, including
the Mayor's Celebrity Mile at CityPlace, the two-day Sports & Fitness Expo
and the Sponsor VIP party.
"The local Pontiac-GMC dealers thought this was a perfect fit for Pontiac,
reflecting the passion and performance of our vehicles like the GTO and
soon-to-be-released Pontiac G6. GMC represents the best, professional
grade trucks and SUVs that are durable, strong and long-lasting, echoing
the endurance need for a 26.2 mile race," said J. Schaffer, Pontiac
regional marketing manager. "In addition, the local Pontiac-GMC dealers
believe this event has all the makings of a huge success, and we're
confident it will instantly become one of the premier annual events in
South Florida."
The inaugural Marathon of the Palm Beaches, presented by Pontiac-GMC, will
be held on Nov.14, 2004 from 6:00 a.m. to noon. The 26.2-mile full
marathon and the 13.1-mile half marathon begins and ends adjacent to the
waterfront Meyer Amphitheater in Downtown West Palm Beach, and will take
runners through the cities of West Palm Beach, Lake Worth and Riviera
Beach. The race is the focal point of a three-day weekend packed with
race-related activities, including the CityPlace Celebrity Mile on Sat.,
Nov. 13 and a two-day sports and fitness expo on Friday and Sat., Nov. 12 -
13.
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets
the Bonneville, GTO, Grand Prix, Grand Am, Vibe, Sunfire, Aztek and
Montana. Pontiac sold more than 475,000 vehicles in 2003, ranking third
among GM divisions in total sales. In 2004, Pontiac will introduce the
Montana SV6 crossover sport van and G6 sedan, followed in 2005 by the
G6 coupe and convertible and the Solstice roadster. More information on Pontiac and its products can be found at www.pontiac.com.
GMC is a division of General Motors Corporation. The division markets the
Sierra, Yukon and Envoy family including the Envoy XUV, Canyon, Savana,
Safari and Topkick. GMC's lineup of professional grade trucks delivers
outstanding capabilities that exceed customers' expectations with unique
features and design elements. GMC sold nearly 580,000 vehicles in 2003,
setting a divisional sales record for the 10th time in 11 years. More
information on GMC and its products can be found at www.gm.com.
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