FOR IMMEDIATE RELEASE
GORE-TEX® Footwear Partners with Local Non-Profit Back on My Feet for
2014 GORE-TEX® Philadelphia Marathon
Fundraising Promotion Encourages Runners and Supporters to Share Goals and
Well-Wishes for November 23 Races
Elkton, Md. (October 30, 2014) - W.L. Gore & Associates, inventor of
GORE-TEX® products, announces its partnership with Philadelphia's Back on
My Feet organization (www.backonmyfeet.org), which utilizes running to
create self-sufficiency for those experiencing homelessness, for the 2014
GORE-TEX® Philadelphia Marathon. Gore is supporting longtime Marathon
charitable partner Back on My Feet's team with new Saucony Ride 7 GTX
footwear for race training, as well as a consumer fundraising promotion
hosted at City Sports in Center City, 1608 Walnut Street.
Runners and supporters are encouraged to post goals and well wishes on
special Back on My Feet running shoe signs at the downtown City Sports
store, as well as the GORE-TEX® booth at the Health & Fitness Expo, Friday,
November 21, and Saturday, November 22, at the Pennsylvania Convention
Center in Center City, Philadelphia. For every note posted, Gore will make
an additional donation to Back on My Feet Philadelphia. City Sports will
also be offering participants discounts on GORE-TEX® footwear at its City
Center store during the promotion.
As title sponsor of the GORE-TEX® Philadelphia Marathon, we felt it was
important to partner with an organization that has deep roots within the
city," said Kirk Christensen, GORE-TEX® running footwear global leader.
"Back on My Feet creates an incredibly positive outlet for its members and
support for the overall community. We look forward to cheering for these
amazing community members along the course.
Inspired by Founder Anne Mahlum's early morning runs past the Sunday
Breakfast Rescue Mission at 13th and Vine sts., Back on My Feet uses
running to help members see themselves in a more positive light so they can
make real change in their lives, resulting in employment and independent
living. Back on My Feet is an original partner charity of the Philadelphia
Marathon. GORE-TEX® became the official title sponsor of the Philadelphia
Marathon, a top-10 marathon nationally, in 2013.
The Philadelphia Marathon is a special time for our organization," said
Scott Crossin, Back on My Feet executive director. "Our members,
volunteers, and staff train together for months leading up to race day. We
take great pride in helping each other cross that finish line and become
GORE-TEX® Philadelphia Marathoners. We appreciate Gore and encourage
everyone to post notes at City Sports to help us deliver our mission.
W.L. Gore & Associates, manufacturers of the GORE-TEX® product line, are
innovative creators of waterproof materials found in recreational
outerwear, footwear and gloves. The company's fabrics and products are
known for their low-water absorption and durability. The 56-year-old firm's
materials are waterproof, windproof and breathable, keeping wearers of
GORE-TEX® products and comfortable - all attractive features for
marathoners.
About Back on My Feet: Back on My Feet is a national for-purpose 501(c)3
organization that uses running to help those experiencing homelessness
change the way they see themselves so they can make real change in their
lives that results in employment and independent living. BoMF has chapters
in Philadelphia, Baltimore, Washington DC, Boston, Chicago, Dallas,
Indianapolis, Atlanta, New York City and Los Angeles. Find out more about
Back on My Feet Philadelphia by clicking here:
www.philadelphia.backonmyfeet.org)
About the GORE-TEX® Philadelphia Marathon: GORE-TEX® Philadelphia Marathon
weekend attracts more than 3,000 volunteers, 30,000 runners and 60,000
spectators to Philadelphia. Race Weekend features the GORE-TEX®
Philadelphia Marathon and Half Marathon on Sunday, November 23; the Rothman
Institute 8K and Kids Fun Run on Saturday, November 22; and a free two-day
Health & Fitness Expo Friday, November 21 and Saturday, November 22. Race
participants pass many of Philadelphia's famous attractions on the swift
and scenic USATF-certified course, which is a Boston qualifier. Take the
first step to experiencing 26.2 miles of fun, beauty, history and
excitement by visiting www.philadelphiamarathon.com. Be sure to get
connected with us on Facebook (facebook.com/philadelphiamarathon), Twitter
(@philly_marathon) and Instagram (@philly_marathon) to stay up-to-date with
the latest GORE-TEX® Philadelphia Marathon news
About W. L. Gore & Associates, Inc.: Gore is a technology-driven company
focused on discovery and product innovation. Well known for waterproof,
breathable GORE-TEX® fabric, the company's portfolio includes everything
from high-performance fabrics and implantable medical devices to industrial
manufacturing components and aerospace electronics. Founded in 1958 and
headquartered in Newark, Del., Gore posts annual sales of more than $3.2
billion and employs approximately 10,000 associates with manufacturing
facilities in the United States, Germany, the United Kingdom, Japan and
China, and sales offices around the world. Gore is one of a select few
companies to appear on all of the U.S. "100 Best Companies to Work For"
lists since the rankings debuted in 1984. The company also appears
regularly on similar lists around the world. Learn more at gore.com).
GORE, GORE-TEX, and designs are trademarks of W. L. Gore & Associates,
©2014 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland,
800-431-GORE, gore-tex.com)
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