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Press Release - Rock 'n' Roll New Orleans Half Marathon - 1/24/13

FOR IMMEDIATE RELEASE

            Mo Farah to Run Rock 'n' Roll New Orleans Half Marathon 
			
                     Double Olympic Champion to Compete in 
                First U.S. Race Since the 2012 London Olympics 
 
New Orleans, LA – January 24, 2013 – Double Olympic gold medalist Mo Farah 
will compete for the first time in the United States since his illustrious 
performance at the 2012 London Olympics when the Rock 'n' Roll New Orleans 
Half Marathon returns to the Crescent City on Sunday, February 24, 2013. 

"I'm excited to be racing at my first Rock 'n' Roll Half Marathon in New 
Orleans. I've heard great things about the races and understand that the 
course is fast and flat. I'm sure that the competition is going to be 
strong," said Farah, who owns Great Britain's fastest Half Marathon 
performance with a personal best time of 1:00:23. "I'm over in Kenya 
training at the moment and will race in the UK over 3000m before I come to 
the States."

The 29-year-old winner of both the 5,000m and 10,000m distances at the 
London games was honored as the European Athlete of the Year, becoming just 
the second individual to receive the award for two consecutive years. After 
becoming a father to twin daughters Aisha and Amani, who he dedicated each 
of his gold medals to, Farah also received the British Athletics Writers' 
Association 2012 'Athlete of the Year' Award. 

"It was a fantastic 2012 for me. Since my Olympic success it's been a bit 
of a whirlwind, but now I'm back training and really looking forward to 
racing again and seeing where 2013 takes me," added the European record 
holder over 5,000m, who owns 6 national distance records. 

New Orleans' history for record road performances coupled with its flat 
course provides an ideal stage for an assault on more records. In 2010, 
two-time Chicago Marathon champion Berhane Adere of Ethiopia ran what was 
then the fastest half-marathon ever on U.S. soil at the first Rock 'n' Roll 
Half Marathon in New Orleans. That year the men's race saw three-time 
London Marathon champion Martin Lel of Kenya outduel the late Olympic 
Marathon Champion Sammy Wanjiru. New Zealand's Kim Smith returned in 2011 
to set another U.S. all-comer's record in New Orleans, and then lowered her 
mark to 1:07:11 at the Rock 'n' Roll Philadelphia Half Marathon later that 
year.  

"To attract the likes of Mo Farah to New Orleans demonstrates our 
commitment to attract the biggest names in the world of running," said 
Matthew Turnbull, Elite Athlete Manager of the Rock 'n' Roll Marathon 
Series. "We're excited to have one of the stars of London 2012 on the 
starting line in New Orleans and the recruitment won't stop with Mo, as we 
have some great talent lined up to take him on, along with another Olympic 
star in the women's race."

The 2013 Rock 'n' Roll New Orleans Marathon & 1/2 Marathon will once again 
start downtown on Poydras Street, with the marathon and half-marathon 
running together for the first 12 miles. With a fast and flat course below 
sea level, participants enjoy the sights along beautiful St. Charles 
Avenue, running out and back before touring the historic French Quarter, 
Esplanade Avenue and iconic City Park. Runners will once again finish on 
Roosevelt Mall behind the New Orleans Museum of Art, where the Dirty Dozen 
Brass Band will kick off the post-race party.

Race weekend will kick off with the Health & Fitness Expo at the New 
Orleans Morial Convention Center. The expo is free and open to the public 
on Friday, February 22 and Saturday, February 23. More than 60 exhibitors 
and retailers will feature the latest health and nutrition information with 
a variety of products for sale and sample as well as free fitness related 
clinics.

Kids have the chance to get fit and have fun at ING KiDS ROCK New Orleans 
on Saturday, February 23. The non-timed, non-competitive fun run for kids 
in grades K-7 will take place in City Park and all participants receive a 
T-shirt, goodie bag and finisher's medal. Registration and more information 
can be found online at INGKiDSROCK.com. 

For more information or to register for the Rock 'n' Roll New Orleans 
Marathon & 1/2 Marathon, please visit RunRocknRoll.com. 

About Rock 'n' Roll New Orleans 

The Rock 'n' Roll New Orleans Marathon & 1/2 Marathon will return to the Big 
Easy on Sunday, February 24, 2013. The streets will be rockin' with the 
sounds of local bands and cheerleaders lining nearly every mile of the 26.2 
and 13.1 mile race courses, along with thousands of spectators. Event 
weekend kicks off on Friday, February 22 with a two-day Health & Fitness 
Expo at the New Orleans Morial Convention Center where all participants 
pick up their race number and packet. The expo will feature more than one 
hundred running and fitness retailers, exhibits and interactive clinics.  
All Rock 'n' Roll New Orleans participants will be treated to a finish line 
concert headlined by the Dirty Dozen Brass Band. For more information, 
please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
 

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