FOR IMMEDIATE RELEASE
The Dodge Brand Races In As Sponsor of
Rock 'n' Roll Marathon Events For 2010, 2011
·2010 title sponsor of Dodge Rock 'n' Roll Virginia Beach Half Marathon
Presented by SunTrust
·2010 'Official Automotive Partner' and 'Official Vehicle' for
Philadelphia, Denver and Los Angeles Rock 'n' Roll Marathons Series events
·2011 title sponsor of Dodge Rock 'n' Roll Marathon events in San Diego,
Seattle, Virginia Beach, San Jose and Los Angeles
·Official Automotive Partner' and 'Official Vehicle' of 2011 Rock 'n' Roll
Marathons
·Dodge will reach runners with an integrated marketing and social media
campaign, as well as interactive mobile experience
San Diego, Calif. and Auburn Hills, Mich. - June 2, 2010 - On "National
Running Day," the Dodge Brand today is going the distance by joining
runners across the country as it announces a partnership with premier
endurance sports media and event platform Competitor Group Inc. (CGI) to
sponsor Rock 'n' Roll marathon series in the 2010 and 2011 calendar years.
The sponsorship kicks off with Dodge as the title sponsor of the Rock 'n'
Roll half marathon in Virginia Beach, Va. on Sunday, Sept. 5 and the brand
is committed to the series of marathons and half marathons throughout the
2011 calendar year.
As the title sponsor of the half marathon in Virginia Beach, the event is
officially named "Dodge Rock 'n' Roll Virginia Beach Half Marathon
Presented by SunTrust." The race takes place on Sunday, Sept. 5, Labor Day
weekend, which also marks the 10th anniversary of the Virginia Beach Half
Marathon. Some 20,000 marathon runners and walkers are expected to
participate.
The 2010 sponsorship agreement includes Dodge as the 2010 "Official
Automotive Partner" and "Official Vehicle" of the Rock 'n' Roll
Philadelphia Half Marathon (Sept. 17-19), Rock 'n' Roll Denver Marathon and
Half Marathon (Oct. 15-17) and Rock 'n' Roll Los Angeles Half Marathon
(Oct. 22-24).
Starting in 2011, Dodge will be the title sponsor of the Rock 'n' Roll
events in San Diego, Seattle, Virginia Beach, San Jose and Los Angeles.
The 2011 partnership includes the Dodge Brand being the "Official
Automotive Partner" and "Official Vehicle" of all other 2011 Rock 'n' Roll
Marathons.
"Running is a fun, energetic and healthy sport that reflects many of our
own brand values," said Ralph Gilles, President and CEO, Dodge Brand,
Chrysler Group LLC. "This sponsorship gives Dodge an opportunity to connect
with our customers one-on-one, not only as a sponsor, but as a participant.
Many of our Dodge team members, including myself, are training for the
Dodge Rock 'n' Roll Virginia Beach Half Marathon. These runners are living
their lives to the fullest, and we're amped to be part of their
experience."
The series of marathons and half marathons revolutionized the running
industry in 1998 with the launch of the Rock 'n' Roll Marathon in San
Diego, which combined entertainment and running in an unprecedented way.
Bands stationed at every mile of the race keep runners and walkers
energized, engaged and entertained. With more than 300,000 runners
participating at 14 events across the nation, it is the largest and most
widely attended marathon series in the world.
"With the Dodge Brand's commitment to innovation, extensive dealer network
and ability to bring fresh eyes to the industry, we couldn't be more
excited to team with them as we present the world's premier series of
running events," said Peter Englehart, CEO of CGI. "Establishing this
sponsorship is further evidence that a new era of running is upon us, and
we anticipate that this will be a long-lasting and multi-faceted
partnership for many years to come."
With an integrated marketing and social media campaign, Dodge will reach
runners through the event's two-day Health & Fitness Expo, as well as an
interactive mobile experience. Dodge also will have a digital presence
online at runrocknroll.com. Visit www.redletterdodge.com for more
information, and follow frequent Dodge Brand updates on Twitter (@dodge)
and www.facebook.com/dodge.
About Dodge
Dodge is a full line of cars, SUVs and MPVs that are agile, daring,
sensible and inventive. The product line includes the Dodge Caliber, Dodge
Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge
Journey, Dodge Nitro and Dodge Viper SRT10®.
Dodge introduced two new vehicles for the 2009 model year: the all-new 2009
Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge
Challenger, a modern-day American muscle car. Dodge also celebrated the
25th anniversary of the minivan during the 2009 model year. With more than
65 minivan-firsts introduced since 1983 and more than 12 million Dodge and
Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in
the segment. J.D. Power and Associates further acknowledged this leadership
by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The
2010 Dodge Grand Caravan continues to set the mark in the minivan segment
with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first
innovations including the segment's only Stow 'n Go® and Swivel 'n Go®
seating and storage systems. The 2010 Dodge Journey and 2010 Dodge Avenger
(with ESC) also earned the 2009 Top Safety Pick rating from the IIHS.
About The Rock 'n' Roll Marathon Series
Organized by The Competitor Group, the Rock 'n' Roll Marathon Series is
famous for lining race routes with live bands and cheerleaders, massive
participant numbers and rocking post race concerts. The original Rock 'n'
Roll Marathon in 1998 is still recognized as the largest inaugural marathon
in history with 19,979 entrants. Over the 13-year history of the series,
more than 75,000 charity runners have raised more than $219 million for a
variety of worthy causes and nonprofit organizations. Today, the series of
marathons and half-marathons has spread to fourteen cities nationwide. For
more information or to register for an event, please visit
www.runrocknroll.com.
About The Competitor Group
Competitor Group, Inc., headquartered in San Diego, CA, is the leading
endurance media and event entertainment company dedicated to promoting the
sports of running, cycling and triathlon. CGI owns and operates 36 national
events delivering more than 350,000 professional and amateur participants
in 2010. CGI publishes four magazine titles with a combined monthly
circulation of over 800,000 and has recently launched an online endurance
community at competitor.com delivering over 1.5 million monthly unique
visitors and over 25 million page views. Further information about
Competitor and its media properties can be found at www.cgimediakit.com.
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