FOR IMMEDIATE RELEASE
Mizuno Announces Sponsorship Of New Runliverpool Marathon
Mizuno, leading supplier of performance athletic footwear and apparel,
today announced its partnering of the new RunLiverpool Marathon, as
official footwear and sportswear sponsor.
The 2011 race which takes place Sunday October 9, will be the first to be
held in the city in over 20 years and is set to be a high-profile annual
event in Liverpool's sporting calendar, with organisers RunLiverpool
expecting the race to attract an estimated 12,000 participants.
As part of the sponsorship celebration, Mizuno have given 10 pairs of
running shoes and T-shirts to Liverpool Unites, one of the event's charity
partners who will be donating them to Alder Hey Children's Hospital to
assist in patients' long-term care and recovery plans.
Mizuno has a long heritage of sponsoring esteemed international running
races. The RunLiverpool Marathon will be joining Barcelona, Milan,
Amsterdam and Osaka to be the fifth and only UK marathon in their running
series, which also includes the Royal Parks Half Marathon and the Nice Half
Marathon.
Leading the field in terms of their research, design and innovation, Mizuno
will be commencing their 'Mizuno Tech Tour' exclusively at The RunLiverpool
Marathon. The brand's purpose built 'Mizuno Tech Tour' vehicle will be a
popular attraction at the Marathon with a footwear display, Mizuno's own
PrecisionFit analysis tool and treadmill facilities.
Mizuno will help runners choose the best footwear for their individual
biomechanics and assessing technique before identifying the best Mizuno
shoe to maximise their personal performance.
The 'Mizuno Tech Tour' vehicle will embark on a twelve-month tour of UK
race events following the completion of the RunLiverpool Marathon.
The RunLiverpool Marathon will also give Mizuno the opportunity to showcase
its performance range of running shoes and apparel with a retail area
located adjacent to the finishing line. Key race staff and marshals will be
fitted in Mizuno running-wear and the brand will also provide celebrity
runners with apparel and footwear.
"We are delighted to confirm our support of the RunLiverpool Marathon,"
said Paul Stevens, Mizuno's Head of UK Sport.
"The international focus on the Liverpool City region's inaugural marathon
was a natural fit for Mizuno and the brand's Running Series. The new
partnership demonstrates our continued commitment both to the new event and
to the global running community."
"Mizuno is delighted to be adding another premier running event to our
global sponsorship portfolio and we look forward to being involved in this
prestigious race."
Race Director, Alan Rothwell said:
"Liverpool is recognised as an international running centre of excellence
and Mizuno is the perfect brand to align with this new long distance event
taking place in the City Region."
"The Mizuno brand is synonymous with exemplary performance, and we are
delighted to welcome Mizuno on-board as a sponsor of the RunLiverpool
Marathon."
The 26.2-mile RunLiverpool Marathon route has been designed specifically to
take in some of the best-known sights on both sides of the Mersey.
Starting in Birkenhead Park - New Brighton, Liverpool Docks, Queensway
Tunnel, Princes Park and Sefton Park are just some of the locations
participants will pass whilst running the marathon course, along with the
captivating view between six and nine miles where runners can fully
appreciate the magnitude of the world famous Liverpool skyline.
The race finishes in the shadow of the 'Three Graces' on the city's Pier
Head.
A truly international event, entries opened to runners in late January via
the official RunLiverpool Marathon website, www.runliverpoolmarathon.co.uk,
with 3000 places being reserved solely for Merseyside runners and a further
6,000 places available for national and international runners. In addition
there are 3,000 charity places for charity entries.
To date, the marathon has seen registrations come in from the UK, along
with European entries including The Netherlands, France, Poland, Austria,
and international registrations from United Arab Emirates, USA and
Australia.
An estimated 30,000 visitors are expected to stay in the city during
Marathon weekend.
Full race information can be found on the official Liverpool Marathon
website: www.runliverpoolmarathon.co.uk
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