Press Release - RUN Racing - 04/16/10

FOR IMMEDIATE RELEASE

International City Racing (ICR) Changes Branding/Name to "RUN Racing™"

Company expands team as running events grow in popularity

LONG BEACH, CA – RUN Racing™ is the "Brand" new name for the Long Beach 
based company previously known as International City Racing  (ICR).  The 
change was made to reinforce their core mission and to simplify the brand 
stacking when integrated with the events they  both own and manage. 
Originally founded in 2001, RUN Racing (ICR) acquired its first property – 
the "Long Beach International City Bank Marathon" that same year.  They 
have subsequently grown that event from 4,500 in 2001 to over 22,000 in 
2009.  In 2009, Long Beach was ranked 10th nationally in finishers by 
Running USA as compared to other combined Marathon & Half Marathon events 
in the US. The company continues to grow and flourish despite the 
challenging economic times.

"Changing to RUN Racing just made sense," said CEO, Bob Seagren.  "We 
produce events that host more than 50,000 runners a year in Southern 
California, and we wanted to simplify messaging to our customers. People 
often tripped over saying our company name – especially when used as an 
acronym (ICR).  We strive to provide a top quality running experience and 
wanted to build stronger name recognition and personality around the 
company."

"There are a number of great reasons for the change," added Ex. VP 
Marketing, John Parks. "Several of our event web domains start with "run" 
as in www.RunLongBeach.com for the Long Beach International City Bank 
Marathon; or www.RunLACounty.com for the LA County Holiday Half Marathon. 
Our new name virtually becomes a headline or tagline as we brand stack with 
the various properties," said Parks.

RUN Racing also continues to expand as running has become a national 
phenomenon. Marathons saw a 10% increase in participation in 2009 with over 
467,000 finishers nationally. Half Marathon participation has grown by over 
10% a year for the last three years. RUN Racing currently employs a full 
time staff of 9 including three new hires Danica Kooiman (Marketing 
Coordinator), Brian Hrybyk (Expo, Charity and Volunteer Coordinator) and 
Linda Vu (Controller).  Additionally, Bart Davis was promoted to Vice 
President, Race Operations.

Danica Kooiman has been running for the past ten years and has completed 
all different types of distance races including the 5k, 10k, half marathon 
and marathon. She previously worked at a digital advertising agency "The 
Aura Group" and comes to RUN Racing to work on social networking, 
marketing, and event management. She started a running blog a year and a 
half ago and has had continued success growing her audience and receives 
around 15,000 visitors monthly to her blog. She loves writing and is 
excited to work at RUN Racing and develop their blog and social network 
outlets there. Find her blog at http://www.chicrunner.com. Currently 
training for the Camarillo Marathon in October and recently accepted to 
work on her MFA in Creative Writing, she is always on the go. While her 
favorite marathon is Long Beach for the great race memories she had, she 
also loved running the entire Malibu Marathon in a hot pink tutu. 

Massachusetts native, Brian Hrybyk, is also an avid runner.  He came to 
Southern California to attend graduate school at Loyola Marymount 
University and just completed his post-graduate degree in Entrepreneurial 
Studies.  Brian was a competitive soccer player, but had to give up the 
game after a career ending knee injury and surgery.  To stay in shape and 
to keep healthy, Brian took up running and it has become his new passion 
ever since.  He has completed over 20 half marathon and marathon events and 
will be running his third consecutive Boston Marathon this April to raise 
funds for Children’s Hospital Boston.

Serving as a catalyst for her new career as Controller of RUN Racing, Lynda 
Vu first discovered her love for running in high school cross country. Her 
academic background is in Accountancy at California State University, 
Fullerton and she has worked as an accountant in various industries, 
including nonprofit and fashion/design.  Lynda is currently working towards 
obtaining a Certified Managerial Accountant certificate, to help RUN Racing 
improve business performance.    

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