FOR IMMEDIATE RELEASE
Running Times to Debut Editorial Redesign in May 2008 Issue
New look, expanded content for today's most dedicated runners
NEW YORK - (February 11, 2008) - Running Times Editor-in-Chief, Jonathan
Beverly, has announced the magazine's plans to debut its anticipated
editorial redesign in the May 2008 issue. The magazine is published by
Rodale Inc. Further solidifying its position in the marketplace, Running
Times' new look will capture the power and passion of competitive runners
and endurance athletes with compelling photojournalism, new and enhanced
editorial content and unprecedented news and service.
The magazine's redesign will introduce two new monthly sections - the NCAA
Section and the Master's Section - each featuring up-to-date training tips,
reader profiles and expert advice. The NCAA Section, spearheaded by new
contributing editor Chris Lear, author of Running with the Buffaloes and
Sub-4, will provide college athletes direct access to coach / athlete
profiles, team reports / statistics as well as training and racing advice
from top coaches and timely topics such as the dos and don'ts of
transitioning out of college and into the pros. An interactive, online
channel will compliment the in-book NCAA Section. This marks the first-time
in the magazine's 30-year history that it will strategically engage and
focus on the rapidly growing competitive college market. The Master's
Section will specifically target the 40+ master runner and offer
competitive training techniques and resources for this experienced
demographic.
"Today's field of college athletes is one of the most competitive in the
history of the sport," said Andrew Hersam, publishing director of the
Runner's World Media Group. "Running Times recognizes the importance of
these talented athletes and has created an exciting editorial product to
meet their specific needs."
The May 2008 issue will also expand existing sections including the High
School Section - bringing stories of the nation's best prep runners to life
along with industry advice on scholastic running, science features and
timely news / information and Running Shorts - the "reader favorite"
front-of-book section enhanced to deliver a variety of news, notes, new
product information and colorful interviews with some of today's most
accomplished distance runners.
"The newly-redesigned Running Times has raised the bar in terms of
editorial excellence," says Beverly. "As a magazine that focuses
exclusively on the highly competitive runner, we are committed to
delivering coverage that speaks to seasoned runners of all ages and levels
of training. We are confident that new and existing readers will be
impressed with the many editorial and visual upgrades."
About Running Times
Running Times, founded in 1977, covers the racing culture, explores the
science and health effects of training and the training philosophies and
practices of top athletes and coaches. Purchased by Rodale in 2007, Running
Times also provides race reports and results, rates and profiles elite
runners and provides stories and commentary that reflect the dedicated
runner's worldview. Its online property, RunningTimes.com, provides an
extensive database of races and other relevant information.
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