FOR IMMEDIATE RELEASE
Wipro Strengthens Partnership with the San Francisco Marathon
Wipro becomes Title Sponsor of the 2012 event
April 18, 2012, San Francisco and Bangalore: Wipro Technologies, the Global
Information Technology, Consulting and Outsourcing Business of Wipro
Limited (NYSE: WIT) announced that its partnership with the iconic
community event, The San Francisco Marathon® (TSFM) has reached the next
level, with Wipro becoming the marathon's title sponsor for 2012. The 35th
annual Wipro San Francisco Marathon will take place on July 29, 2012 in San
Francisco, California.
The first marathon held in San Francisco was run in 1977 and has since
evolved into one of the most celebrated and challenging urban road races in
the United States, with over 2,000 of the 25,000 participants traveling
from around the world, to be part of the event. It is also a fundraising
event which has generated about $11 million for charitable causes since
2002.
In 2011, Wipro began its partnership with TSFM as a 'Presenting Sponsor' of
the race. The San Francisco Marathon has been known as the "tech marathon,"
offering cutting edge technology resources including runner and spectator
mapping and tracking to participants, as well as virtual couponing and high
tech apparel.
In addition to being the title sponsor of the 2012 Marathon, Wipro will
provide consulting and technology recommendations to TSFM to enhance user
and participant experience. The recommendations are based on research Wipro
did with local running communities and athletes, to better understand their
needs. The services include enhancing the Marathon's existing web pages
with video based content from local experts. The videos will cover
inspirational local stories of determination and courage, tips for optimal
performance, nutrition, running and event-specific tutorials.
In May 2012, Wipro will launch its first corporate iPhone app which will
include a "Sport" feature.
The app will include details on all Wipro sponsored Marathons, including
The Wipro San Francisco Marathon and can be used by runners train for the
marathon by using the in-built digital pedometer.
Rahul Kadavakolu, Head - Global Field Marketing & Branding at Wipro
Technologies, said, "As a global leader in information technology with
strong ties to the Bay Area community, Wipro is proud to sponsor The Wipro
San Francisco Marathon – a landmark event that showcases the inspiring
stories of dedicated athletes from around the world. Sport has always had
the ability to transcend language and cultural barriers to inspire a
universal connection. Wipro recognizes the tremendous opportunity in
harnessing the power of sports – It's a great platform to engage your
customers and employees, in a more direct way and give back to the
community. He added, "The synergies of our association with the marathon
are further enhanced by a shared passion to leverage technology to enhance
the overall experience."
To further promote participation in the race, Wipro will present the
inaugural Wipro Team Challenge at this year's marathon. The Wipro Team
Challenge is an exciting new addition to TSFM that not only tests
endurance, but also celebrates team spirit. More information on the
challenge can be found at www.thesfmarathon.com/the-race/team-competition.
The Wipro San Francisco Marathon® is rated one of the top marathons in the
US, is the largest marathon in Northern California, the 13th largest
marathon in the US and is a qualifying race for the Boston Marathon. In
2011, TSFM runners raised more than $250,000 for charitable organizations
such as such as The Nature Conservancy, The National MS Society,Train for
Autism and The 'Shanti Project'.
Pamela Madigan, Race Director of the Wipro San Francisco, added, "TSFM and
Wipro's unique partnership showcases the spirit of camaraderie that the
Marathon embodies. Through this alliance, we can achieve the technology and
charitable goals that we've set for ourselves.
About The Wipro San Francisco Marathon:
Projected to draw 26,000 runners this year, the 35th running of The Wipro
San Francisco Marathon will take place on Sunday, July 29, 2012. Known for
its beautiful scenic views, The Wipro San Francisco Marathon is the only
race that runs in the roadbed of the Golden Gate Bridge. The USA Track &
Field-certified Boston Marathon qualifier race starts at the Ferry
Building, runs along the Embarcadero, over the Bridge, along the coastline,
through Golden Gate Park and the Haight-Ashbury District and past AT&T Park
before finishing in front of Cupid's Arrow. Marathon events include a Full
Marathon, two Half Marathons, a 5K/Progressive Marathon and the third
annual Munchkin Kids Run. For more details, please visit
http://www.thesfmarathon.com.
About Wipro Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a
leading Information Technology, Consulting and Outsourcing company, that
delivers solutions to enable its clients do business better. Wipro
Technologies delivers winning business outcomes through its deep industry
experience and a 360 degree view of "Business through Technology" – helping
clients create successful and adaptive businesses. A company recognized
globally for its comprehensive portfolio of services, a practitioner's
approach to delivering innovation and an organization wide commitment to
sustainability, Wipro Technologies has 131,000 employees and clients across
54 countries. For more information, please visit www.wipro.com.
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