FOR IMMEDIATE RELEASE
Skechers Performance Extends Contract with World Class Marathoner, Meb
The Performance Footwear Brand to Sponsor Meb through 2023
LOS ANGELES--(BUSINESS WIRE)--Skechers Performance, a division of Skechers
USA, Inc. (NYSE:SKX), today announced the contract extension of world-class
distance runner, Meb. Meb will continue as brand ambassador for Skechers
Performance through 2023. Skechers Performance will remain Meb's official
footwear and apparel sponsor and continue to feature the elite marathoner
in marketing campaigns as well as collaborate with Meb on footwear
introductions.
"Working with Meb has been an incredible journey and we are truly honored
to have not only a star athlete on our team, but an inspirational person"
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Since launching performance footwear in 2011, Skechers Performance has
built an award-winning line up of running shoes based on the philosophy of
listening to runners' needs and building the best shoes not only for
athletes, but with athletes. This philosophy began when Skechers
Performance launched the first GOrun shoe with Meb as the official brand
ambassador and consultant.
"Skechers Performance has helped me achieve my goals over the past five
years and the team's support through all the highs and lows has been very
consistent," said Meb. "Being 40 years old and training for the Olympic
Trials is a huge achievement and Skechers Performance has helped make this
possible. They know what it means to be a partner and working with the
brand to help create the best running shoes possible has been a rewarding
experience. It's not something many athletes have the opportunity to do."
After joining Skechers Performance, Meb set a personal record (PR) at the
2011 New York Marathon, PR'd at the 2012 Olympic Trials in Houston and took
fourth place at the 2012 Olympic Games. He then went on to set his current
PR (2:08:37) and win the 2014 Boston Marathon at the age of 38, wearing his
namesake Skechers GOmeb Speed 3. Meb is the only athlete in history to win
the New York Marathon, the Boston Marathon and an Olympic Medal. Meb also
currently holds the U.S. marathon masters record, which was set at the 2015
New York Marathon with his time of 2:13:32.
In 2016, sights are now set on Meb's race at the upcoming Olympic Trials as
he competes in the marathon for a spot on the U.S. team. Skechers
Performance Elite Athlete, Kara Goucher, will also be competing for a spot
on the women's team. The trials will be held in Los Angeles on February
13th, the day before the Skechers Performance Los Angeles Marathon.
"Working with Meb has been an incredible journey and we are truly honored
to have not only a star athlete on our team, but an inspirational person,"
said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance.
"Meb's motivation is contagious. Anyone that has the pleasure of meeting
him knows what I mean. He is a phenomenal role model, an essential
ambassador to the sport, and a champion on and off the course. We are
excited to continue working with Meb, as he has truly become a part of the
Skechers family."
From grassroots events to securing the title sponsorship of a major race
such as the Los Angeles Marathon, Skechers Performance has continued to
rapidly grow in the performance footwear market. Skechers USA is currently
the second largest athletic footwear company in the U.S. and the
Performance division's steadfast commitment to running is evident not only
via the Company's athlete partnerships and marketing initiatives, but with
the product innovation. The new spring 2016 performance footwear line
reflects such innovations and is the most technologically advanced
performance footwear from Skechers Performance to date.
Skechers Performance products are available in select specialty run stores,
Skechers retail stores and on Skechers.com. Learn more at GOSkechers.com
and follow us on Facebook (facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops
and markets a diverse range of lifestyle footwear for men, women and
children, as well as performance footwear for men and women. SKECHERS
footwear is available in the United States and over 120 countries and
territories worldwide via department and specialty stores, more than 1,200
SKECHERS retail stores, and the Company's e-commerce website. The Company
manages its international business through a network of global
distributors, joint venture partners in Asia, and 13 wholly-owned
subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout
Europe. For more information, please visit skechers.com and follow us on
Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements include, without
limitation, the Company's future growth, financial results and operations,
its development of new products, future demand for its products and growth
across the Company's three main business channels and globally, its planned
expansion and opening of new stores, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will continue," "will
result," "could," "may," "might," or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause or
contribute to such differences include international economic, political
and market conditions including the uncertainty of sustained recovery in
Europe; entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand image
and intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in fashion
trends, consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and holiday
selling seasons; and other factors referenced or incorporated by reference
in the Company's annual report on Form 10-K for the year ended December 31,
2014 and its quarterly report on Form 10-Q for the quarter ended September
30, 2015. The risks included here are not exhaustive. The Company operates
in a very competitive and rapidly changing environment. New risks emerge
from time to time and the companies cannot predict all such risk factors,
nor can the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination of
factors, may cause actual results to differ materially from those contained
in any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
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