FOR IMMEDIATE RELEASE
Oakley Partners with the Surf City USA® Marathon,
Sponsors Thousands of Race Entries for Marathon and Half Marathon Runners
HUNTINGTON BEACH, Calif. – June 15, 2011 – Race officials today announced
Oakley as the Official Sports Eyewear Sponsor of the 2012 Surf City USA
Marathon, California's largest oceanfront marathon event. As part of the
partnership package, Oakley will sponsor race entries for runners who
purchase select Oakley eyewear in advance of the Sunday, February 5, 2012
event. Featured products include the popular Flak Jacket®, customized
in Surf City Marathon colors and etched with the marathon logo. More
information is available at www.runsurfcity.com.
This will be Oakley's first partnership with the Surf City Marathon and
will emphasize the importance of utilizing the superb protective qualities
of Oakley's performance eyewear. In addition to sponsored race entries,
qualified entrants will receive "front row" positioning in the Oakley Race
Corral at the race start line and a chance to have their photograph
showcased on www.Oakley.com.
"Oakley eyewear was created for athletes of all types who want to push
their personal limits, expect superior products that will help them perform
at optimum levels, see clearer while doing so, with unparalleled impact
protection and 100% UV filtering. Protecting your eyes from nature's
natural elements, not to mention insects and other flying objects, while
training for or participating in an endurance test such as a marathon is of
utmost importance," said Greg Welch, Sports Marketing Manager, Oakley, Inc.
"That's why we're very excited to partner with Surf City Marathon and offer
race participants the option to experience the benefits of wearing Oakley
eyewear while running in the marathon or half-marathon. We've created two
custom color-ways of our Flak Jacket style that is perfect for runners,
trainers and enthusiasts of all types participating in the 2012 Surf City
Marathon and we look forward to seeing them all at the starting line in Feb
2012."
The Surf City USA Marathon features more than 20,000 runners from all 50
states, several hundred U.S. cities and 18 foreign countries. Weekend
highlights include the two-day Active Lifestyle Beach Expo and Michelob
Ultra Post Race Beer Garden which is attended by 45,000 people. Through
Free Wheelchair Mission's Run for Mobility, the race as raised more than
$2.0 million over the past seven years and distributed more than 40,000
specially engineered wheelchairs to needy and developing nations.
"Oakley's reputation in the outdoors and sports industry is unmatched,"
said Amy Tomchak, general manager, Surf City Marathon. "As the popularity
of marathon running continues to spread through the mainstream, more and
more running enthusiasts will experience the comfort, protection, and style
of Oakley's performance eyewear."
About Oakley, Inc.
Oakley is a worldwide leader in performance optics including premium
sunglasses, goggles and prescription eyewear. Headquartered in Southern
California, the company's optics brand portfolio includes Fox Racing,
Mosley Tribes, Oliver Peoples and Paul Smith Spectacles. In addition to
its worldwide wholesale business, Oakley operates retail locations
including Oakley Stores and The Optical Shop of Aspen. The company also
offers a wide selection of Oakley-branded technical and active apparel,
footwear, watches and accessories. Additional information is available at
www.Oakley.com.
About Surf City USA Marathon
The 16th Surf City USA Marathon is held on Super Bowl Sunday, Feb. 5, 2012
and plays host to over 20,000 runners from around the world. Staged in
front of The Waterfront Beach Resort, a Hilton hotel, this exclusive
oceanfront course runs on Pacific Coast Highway, past the famous Huntington
Beach Pier and winds through the surfing beaches that define Southern
California. Surf City USA Marathon Official Sponsors include Michelob
Ultra, the Waterfront Beach Resort, Kona Brewing, Arrowhead, Vitalyte
Sports Drink and Hoag Hospital. More information is available at
www.runsurfcity.com.
###
|
