FOR IMMEDIATE RELEASE
Contact: Tina Wilmott
The Active Network, Inc.
858-964-3813
The Active Network Strengthens Position in Running Industry with
Acquisition of Cool Running
Top Resource Site for Runners to See Additional Enhancements and Content
SAN DIEGO--(BUSINESS WIRE)--The Active Network, Inc. (Active), a leading
provider of application services technology and marketing solutions for
community service and participatory sports organizations, today announced
that it has acquired Cool Running, one of the leading online resources for
runners of all abilities.
The acquisition further extends Active's position as a top content and
service provider in the running industry and will provide Cool Running
members with numerous benefits including access to thousands of running
events in additional regions, extensive online registration capabilities,
new content and an enriched user experience. Additionally, Cool Running
comes to Active with a vast amount of online resources including an
extensive library of training tools, a large directory of race results and
upcoming events, as well as a thriving online community of runners.
"Cool Running is an extremely well-known brand and has a huge following of
dedicated runners," said Jon Belmonte, COO of The Active Network. "We are
excited to have additional community resources and content available for
our own audience of runners to enjoy and look forward to providing Cool
Running members with the ability to find and register for thousands of
running events."
Cool Running advertisers and sponsors will also have access to Active's
extensive advertising properties and marketing tools further expanding
their reach to runners and other participants of lifestyle sports and
activities.
"We are extremely excited to be a part of the Active family and about the
opportunities the acquisition will bring to our valued customers," said
Dave Camire, CEO of Cool Running. "Active's excellent service and ability
to deliver additional infrastructure and content will greatly benefit the
needs of our members and customers."
About The Active Network, Inc.
The Active Network, Inc., based in San Diego, Calif., provides application
services technology and marketing access to community service
organizations, and is a leading online community for active lifestyles.
The company's solutions help organizations improve customer service
capabilities, increase revenues, and reduce the cost and complexity of
managing and marketing activities and events. Through the company's Web
properties, Cool Running, www.Active.com, www.eteamz.com and
www.ActiveGolf.com, The Active Network provides consumer services and
resources that support participation in healthy lifestyles. For more
information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
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