FOR IMMEDIATE RELEASE
Study Shows US Road Sports & Entertainment Group
Brought More Than $50 Million to Major U.S. Cities in 2010
The Dallas-based company owns and operates running events
in nine different cities across the country
Dallas, TX -- January 11, 2011 -- US Road Sports & Entertainment Group made
a huge impact across the United States in 2010. According to Temple
University's Sports Industry Research Center, which analyzed the economic
impact of US Road Sports' three largest races, the company generated more
than $50,000,000 dollars in impact and created 549 jobs in Miami, Chicago
and Atlanta in 2010. The study focused on local and non-local participant
spending at the US Road Sports-owned 2010 ING Miami Marathon and Half
Marathon, 2010 ING Georgia Marathon and Half Marathon (now the Publix
Georgia Marathon and Half Marathon) and the 2010 Chicago Half Marathon and
5K.
"Impressively, participation in the running industry has steadily increased
over the past decade, even in a down economy, and the cities that welcome
running events are richly rewarded," said Founding Partner and CEO of US
Road Sports, Greg Laird. "We love producing world-class running events
because they give every participant a goal and a reward for living a
healthy and active lifestyle. We're happy that we've been able to give
back to cities that support our races, our runners, and our sponsors in so
many ways."
More than 50,000 participants and countless spectators participated in the
three signature running events. The top five industries affected by
participant and spectator spending during race weekend were the hotel, food
services, retail, local transportation and tourist attraction industries.
US Road Sports' 2010 economic impact did not stop with Miami, Chicago and
Atlanta. The company also produces the popular 13.1® Marathon Series,
bringing runners to nine different cities across the U.S. including Boston,
Los Angeles, Fort Lauderdale, New York, Dallas, Minneapolis, Miami,
Chicago and Atlanta. The economic impact of these races in their
respective cities was not studied, but due to the quantity of the events
and total number of participants, the 13.1® Marathon Series also
contributed an estimated millions of dollars in positive economic impact to
these cities as well.
About US Road Sports: US Road Sports & Entertainment Group is a health and
wellness company dedicated to the production of world-class endurance
events. The mission of US Road Sports is to offer an unparalleled
participant sports experience that showcases host communities and endures
as a deeply valued local asset through events that are a part of the city's
culture, identity and brand. For each participant, US Road Sports strives
to offer events that allow participants of all skill levels the opportunity
to improve their physical and mental health and accomplish life-altering
goals while having fun. US Road Sports provides sponsors and
municipalities highly effective exposure to help maximize their presence
and message in the community.
###
|
