FOR IMMEDIATE RELEASE
Contact: Mark Winitz
Win-It!z Sports Public Relations
(650) 948-0618
Peter Nantell
The San Francisco Marathon Soars with Sponsor JetBlue Airways
SAN FRANCISCO - (April 21, 2006) - The San Francisco Marathon(tm) has
announced that JetBlue Airways has signed on as the airline sponsor for the
29th edition of its road race on Sunday, July 30, 2006. The partnership
comes on the heels of a successful 2005 event that drew record numbers of
participants for the 26.2-mile marathon, two companion half marathons, a
"progressive" marathon and 5K fun run/walk.
"JetBlue is excited about supporting The 2006 San Francisco Marathon," said
Mark Rogers, JetBlue's West Coast Sponsorships and Events Coordinator. "We
applaud the many participants in this year's marathon. It's our goal to
provide them with a world-class product during their race travels, and
alleviate them of stress so they can prepare for their big day."
Registration activity for this year's event is spirited. Under a new,
tiered entry system, race participants receive discounts for entering
early. Each registration tier is limited to an available number of starting
positions.
As an additional bonus, entrants who sign up by April 30, 2006 will be
eligible to win JetBlue travel. A lucky winner will receive two roundtrip
flights on JetBlue Airways. Race registration details are available at
www.RunSFM.com.
"We plan additional JetBlue promotions as appreciation to the many entrants
who have grown our event to almost 15,000 participants over the past
several years," said marathon producer Peter Nantell of West End
Management. "Our award-winning service to our runners is the reason for
this unprecedented growth. So, we hope our runners will support our
sponsors and select JetBlue's excellent air service when they travel."
Last year, the readers of CitySports Magazine recognized The San Francisco
Marathon(tm) with three of its Best of the Bay Awards - giving the event
top honors in the categories of best local marathon, best local half
marathon and best event T-shirt.
About The San Francisco Marathon
Since its first running in 1977, The San Francisco Marathon(tm) has enjoyed
success as the premier summertime marathon in the U.S. San Francisco's
blend of natural beauty, big city charm and perfect mid-summer running
temperatures, make marathon running in San Francisco a truly magical
experience. The San Francisco Marathon's unique Cause to Run program allows
race participants to conveniently contribute to any of the event's
beneficiaries. Since Cause to Run was started by the marathon in 2003, the
program has raised over $250,000 for over 50 charity organizations. Visit
www.RunSFM.com for more information.
About JetBlue
In the six years since its launch, JetBlue Airways has focused on creating
a new airline category - an airline that offers value, service and style.
Based out of New York City, the low-cost carrier currently serves 35
destinations with more than 430 flights daily. Onboard JetBlue, customers
enjoy roomy leather seats and 36 channels of free DIRECTV(r) programming
(a), the most live TV available on any airline. On flights longer than two
hours, a selection of first-run movies and bonus features from FOX
InFlight(tm) is also available. With JetBlue, all seats are assigned, all
travel is ticketless, all fares are one-way and an overnight stay is never
required. For information or reservations, call 1-800-JETBLUE
(1-800-538-2583) or visit: www.JetBlue.com
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