Press Release - Cox Sports Providence Marathon - 4/21/09

FOR IMMEDIATE RELEASE
    
                Cox Providence Rhode Races Goes Green

Providence, RI – Runners participating in the second annual Cox Providence 
Rhode Races on May 3 will be taking part in an environmentally-friendly 
event.

Eident Sports Marketing has partnered with Athletes for a Fit Planet to 
green its lifestyle events, including the upcoming Cox Providence Rhode 
Races next month in downtown Providence.

"Lifestyle athletes are demonstrating their desire to participate in 
environmentally conscious events. We owe it to the athletes and our local 
communities to be eco-friendly," said John Mathews, president Eident Sports 
Marketing. "Our goal is to reduce, recycle, compost waste and overall 
conduct events that preserve the natural resources in the communities in 
which we live, work and hold events."

The focus this year at the Cox Providence Rhode Races is to reduce waste 
and greenhouse gas emissions. In an effort to reach those goals, several 
eco-friendly practices have been instituted into this year's Cox Providence 
Rhode Races including the following:

Environmentally friendly chemicals will be used in portolets
Both a compost and recycling  program has been instituted
 
Carbon offset purchases in an effort to become create a carbon neutral 
event
Created a ride share program in an effort to encourage runners to 
commute to the Cox Providence Rhode Races together
 
Eco-friendly cups will be used at water stops

"Through comprehensive recycling and composting initiatives, FitPlanet can 
reduce the amount of trash that ends up in the landfill. And we'll work 
with Eident Sports to reduce and offset the carbon footprint that results 
from athlete travel and race operations' said Bruce Rayner, Founder and 
Chief Green Officer of FitPlanet.

Nearly 5,000 runners are expected to converge in downtown Providence, May 
3o take part in the 2009 Cox Providence Rhode Races. This unique event 
features the Cox Sports Marathon, Willow Tree Half Marathon and a 5k race. 
To register visit: www.CoxRhodeRaces.com

Cox Communications is the Title Sponsor of the Cox Providence Rhode Races. 
Johnson & Wales University is the Premiere Sponsor. Charitable partners 
include Cox Charities New England, The Leukemia & Lymphoma Society Team in 
Training and National Kidney Foundation.

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